Do the right thing—before doing things right.
Do the right thing—before doing things right.
AI-powered tools to boost your effectiveness.
AI-powered tools to boost your effectiveness.
AI-powered tools to boost your effectiveness.
The Busyness Trap
The Busyness Trap
Modern productivity tools optimize speed, not direction, making it easy to stay busy while drifting off course.
Our tools bring reflection into execution, so effort stays focused on what matters. That’s why everything we build is guided by a small, deliberate
set of principles.
Modern productivity tools optimize speed, not direction, making it easy to stay busy while drifting off course.
Our tools bring reflection into execution, so effort stays focused on what matters.
That’s why everything we build is guided by a small, deliberate set of principles.
Modern productivity tools optimize speed, not direction, making it easy to stay busy while drifting off course.
Our tools bring reflection into execution, so effort stays focused on what matters. That’s why everything we build is guided by a small, deliberate set of principles.
The Principles
The Principles
1
AI as thinking aid
AI supports judgement. It doesn't replace it.
AI as thinking aid
AI supports judgement. It doesn't replace it.
AI as thinking aid
AI supports judgement. It doesn't replace it.
2
Less is more
Fewer priorities. Fewer tasks. Focus on outcomes.
Less is more
Fewer priorities. Fewer tasks.
Focus on outcomes.
3
Effectiveness before efficiency
Speed only matters once the direction is right.
Effectiveness before efficiency
Speed only matters once the direction is right.
4
Learning over certainty
Designed for iteration, exploration and ongoing learning.
Learning over certainty
Designed for iteration, exploration and ongoing learning.
The Tools
Unpack
Brainstorm questions— not solutions.
Brainstorm questions
— not solutions.
Unpack flips traditional brainstorming on its head.
Unpack flips traditional brainstorming on its head.
Explore
Explore
Explore
Clarity
Turns mental noise into structured thinking.
Turns mental noise into structured thinking.
Let clarity find you
in only 3 steps.
Let clarity find you
in only 3 steps.
Priority Guard
Turns overload into protected priorities.
Turns overload into protected priorities.
Discover the tool suite for focused execution.
Discover the tool suite for focused execution.
Explore
Explore
Explore